INDEPENDENT RESEARCHER & CONSULTANT

AI + Chatbots + Humans = Psychology

Conversational AI is now part of everyday human life. What role do psychological ‘attachments’ play in these interactions, and can this extend to dependency? I explore these questions and how they relate to our business and personal lives.

Portrait of Simon Holdcroft

Recent writing

Reading & resources

Hello, I’m Simon.

I explore the human consequences of interacting with AI chatbots. My work brings together emerging AI research, human psychology and the stories behind a technology increasingly woven into everyday life – at home and at work.

My professional background is in marketing and business development. My current research brings that experience together with my interest in conversational AI, exploring the role of chatbots in marketing and the wider consumer ecosystem – and, more fundamentally, the psychological mechanisms at work when humans interact with increasingly human-like machines.